The Business Ecosystem Nobody Talks About Every business person in your coworking space wants three things: a cure for loneliness, great espresso, and more business. Here's what most operators miss. Studies prove people hire based on proximity over internet searches. Think about it — we Google things because finding someone nearby feels like work. But when you're grabbing coffee next to a graphic designer every morning, that changes. When coworking members start doing business with each other, something shifts. It's not just "buying off each other" (though money does change hands). It's a business ecosystem that saves everyone time, money, and the exhaustion of endless pitches to strangers. Your job? Make the connections happen. Could be Tuesday breakfasts. Could be a Slack channel. Could be literal sticky notes on a community board. The method doesn't matter — the proximity does. The real magic: When your members stop Googling for services and start walking ten feet to find them. This is exactly the kind of community-building strategy we dive into in the Community Builder's Email Engine — where connection drives revenue, not just vibes.

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