The Celebrity Speaker Trap That's Hurting Your Events You're spending too much time, money, and energy chasing rock star speakers to wow your crowd. Yes, celebrity speakers draw crowds—I've worked at plenty of events where people queue to touch the clothes of famous authors and industry darlings. But here's what that doesn't do: build community. Post-COVID, when people show up to events, they're not hunting for another talking head they can already watch on YouTube, read in books, or hear on seventeen different podcasts. They're seeking something you can't get from content: genuine connection, meaning, and change through real human interaction. The real value isn't in who's on your stage—it's in who's sitting next to each other in your audience and whether they leave having built something together. The So What? Your event's success isn't measured by how famous your speakers are, but by how many meaningful connections happen between the people who show up. #coworking  #communityisthekey #coworkinglondon

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