Stop saying "Sign up for updates" on your website. We all have some version of it – "Subscribe for updates," "Stay in the loop," "Get our newsletter." It sounds like the obvious thing to put on your coworking website when you want email subscribers. But it's incredibly vague. When I see that on a website now, I'm thinking: How am I going to fit that into my life? What do I actually get? Will this help me thrive or just survive another inbox flood? In a coworking context, coworking is already mysterious enough. So if you're going to ask for someone's email, be specific about the value. Instead of "Sign up for our newsletter," try something like: "Sign up for our newsletter and discover how our coworking space will help you be productive." Even better? Offer something concrete. On the front of London Coworking Assembly's website, we have a five-day email course called "The Biggest Mistakes Community Builders Make." Get it here - https://londoncoworkingassembly.com/ That's got us more subscriptions than ever because people know exactly what they're getting. The lesson? Be specific about the value you're offering. Your potential members' inboxes are already full – give them a compelling reason to make room for you. #coworking  #communityisthekey #coworkinglondon

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