I've watched this mistake countless times: someone opens a coworking space, then scrambles to find members. The smart operators flip this completely. They gather their community before they need desks to fill. Here's why this works: When you bring people together first, they bond. They get to know each other. They start solving problems together. Then you build your space around what they actually need. Your offer becomes crystal clear because it's shaped by real people with real problems. The folks who need what you're building will join. The ones who don't will stick around anyway—they're part of the community now. You end up with a space built for people who need it, not a space built hoping someone will want it. #coworking  #communityisthekey #coworkinglondon

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