In this episode, Isabel, a digital marketer herself, interviews Pet Content Marketer, Skarlet Rockwood, to discuss the importance of social media in animal welfare. Skarlet is the founder of Pet Business Marketer (formerly Fur Social) and is passionate about amplifying voices in the pet industry. She helps pet businesses tell their story and has some great advice for shelters and rescues seeking to spread the word about their adoptables. Join Isabel and Skarlet for a chat about social media, how pet parents use social media, and how to engage with and support rescues and shelters on social media.

EPISODE NOTES: Rescue, Reach & Engage

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