All businesses start with an idea. It might be a good one or a bad one. In most cases, there are circumstances that bring tweaks in the original idea to sustain the business, grow the business or survive in the market.
What do Starbucks, Twitter and Nintendo all have in common?
Well, They're all companies that pivoted their initial focus into something new, eventually becoming industry giants. Starbucks started out selling espresso machines, Twitter was a platform for finding podcasts, and Nintendo produced vacuum cleaners!).
Only By changing focus, they were able to pivot into the successful companies we know today.
They say you should not “change horses in the middle of a stream.” It means you should not make significant changes in an ongoing situation.
But, businesses are dynamic. Changes are part of the process. Sometimes you might have to go in an entirely new direction from what you planned.
So whats pivoting, why pivoting is important and a few interesting examples of businesses that benefited from pivoting.. all in this episode...
So go ahead! Listen to the episode!
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