Content marketing is all about delivering the right content to the right person at the right time. But zeroing in on the exact moment a specific person needs a particular content piece isn’t easy.
Including evergreen content, in any form, be it blogs, podcasts, videos, infographics or any other form of content, as part of your marketing strategy helps.
Think of your evergreen pieces as the canned goods in your content arsenal. Someone has said it so rightly, that ... A well-stocked content pantry means visitors will always find something worth consuming.
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