In this episode, Raymond sits down with Chris Knott—Chief Merchandising Officer at johnnie-O and founder of Peter Millar—for an honest, in-depth conversation on what it really takes to build lasting brands in menswear. From folding shirts at 14 in a small North Carolina retail shop to leading some of the most recognizable names in American fashion, Chris shares what he’s learned about understanding customers, designing with purpose, and staying adaptable in a fast-changing market. They dive into the growth of johnnie-O, the importance of fit and fabric, the influence of global trends, and how heritage can be reimagined for today’s consumer. This one is full of gems—for creatives, builders, and anyone trying to figure out what lasting value looks like in a saturated world.