Episode 23: The Myth Of Being “Affordable”

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Courage Is Calling with Mel Wiggins

Mel Wiggins

40 episodes

1 week ago

This podcast is the go-to space for brilliant women who need a courage pep talk from time to time. Building courage in our lives and our work is hard. And so I want to be able to show up here in this podcast space and make that vulnerable, courage building journey, a little less lonely for us all. I want you to know that you can come here and find a little bit of insight, a little bit of solidarity, or a little bit of support, and just take it with you into the world and do your thing. Consider this your personal pep talk station.

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Episode 23: The Myth Of Being “Affordable”

Courage Is Calling with Mel Wiggins

13 minutes 8 seconds

3 years ago

Episode 23: The Myth Of Being “Affordable”

In this episode I want to talk about pricing.

It’s safe to say that so much of the struggle to price what we do or offer comes down to our feelings. OUR BIG BIG FEELINGS! The emotion that we are attaching to money and prices and other people's perception and our worthiness etc.

Our feelings tend to come first when we think about how to price: What does setting this price mean about me? Can I deliver on this price? Will I be good enough to live up to that price? Who am I to ask for this?

What I want to suggest is not that we leave our feelings at the door when it comes to pricing, because we know that a) it’s not possible and b) we want to include our humanity, our empathy and care in our business in lots of ways.

What I want to suggest is maybe that we need to tackle some of the particular mindset stuff that comes up that can sometimes be clouded by our feelings. So today I want to start with the idea of pricing to be affordable. Listen in for some advice on how not to get sucked in by the myth of affordability and how to factor yourself into your pricing.

My Leadership Accelerator Programme for Female Business Owners starts in September 2022! Click here to book a free chat with me to see if this is the right next move for you: https://melwiggins.as.me/?appointmentType=10095367

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