Episode 20: Ethical Marketing In A Scarcity Culture

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Courage Is Calling with Mel Wiggins

Mel Wiggins

40 episodes

1 week ago

This podcast is the go-to space for brilliant women who need a courage pep talk from time to time. Building courage in our lives and our work is hard. And so I want to be able to show up here in this podcast space and make that vulnerable, courage building journey, a little less lonely for us all. I want you to know that you can come here and find a little bit of insight, a little bit of solidarity, or a little bit of support, and just take it with you into the world and do your thing. Consider this your personal pep talk station.

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Self-Improvement

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Episode 20: Ethical Marketing In A Scarcity Culture

Courage Is Calling with Mel Wiggins

16 minutes 37 seconds

3 years ago

Episode 20: Ethical Marketing In A Scarcity Culture

Today I want to get stuck in right away and talk a little bit about what it means to market your business, your products, under services in a way that doesn't give the 'ick'. The reason that I want to talk about this is because marketing your business especially if you're a woman is really tricky. I also want to make this episode a little bit more directed to the personal development industry. So anyone who is in the coaching, teaching, supporting, wellness and fitness space. I want to talk about this area in particular because it feels like it needs the most regulation in terms of how it is marketed. It is a largely unregulated field and so it’s always helpful to maybe shine a light on some things that might not be best practice and offer solutions to lift up the standards of the industry.

I really believe that when we are honest and true to ourselves our marketing can come from a place of integrity truth value and impact so today I want to gently uncover some of the ways that I see marketing happening in the personal development space that seems to me to be based in scarcity rather than being values-led.

I'm also beginning to take applications for my 8 month Leadership Accelerator Programme beginning in September 2022. If you would like to find out more - the link is here to fill in your details and I'll send you over an information document! https://docs.google.com/forms/d/1rLxmc_n19JbdlHCmFsFC7LuYmLQUy1krAPNrBvje9V4/edit

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