Welcome back to another full episode of the Couple Casuals Podcast!
In this episode, your host, Stefano, sits down with two of Toronto’s most creative entrepreneurs — Matthew Campoli and Zohaib Aziz, the minds behind the Coffee Party, a cultural movement redefining social connection through wellness, house music, and premium coffee.
What started as a wild idea turned into one of the fastest-growing community events in the city — and now it’s exploding globally. We get into the business model, branding strategy, social media virality, and the lifestyle shift that’s driving people away from bottle service and toward something real.
No booze, no VIP, no BS. Just vibes, connection, and clarity — and it’s striking a nerve with a generation sick of the same old nightlife.
Some topics we cover:
- The birth of the Coffee Party and how it launched in just 9 days
- Why alcohol sales are crashing and the sober movement is surging
- How social media launched a Toronto brand into the global spotlight
- The importance of purpose, brand integrity, and removing ego from events
- What makes people crave meaningful community now more than ever
- Copycats, trademark battles, and why this isn’t just a trend
- Advice for creators, founders, and anyone trying to build something real
This one’s inspiring, unfiltered, and full of entrepreneurial gems.
Welcome back — grab a casual, this time skip the vodka soda and grab a coffee instead, and let’s get into it.
🎧 Visit mudmonkeystore.com and use promo code CCPOD15 for 20% off your final purchase!
Host: Stefano (stefo)
Instagram: @drstefo
https://www.instagram.com/drstefo?igs...
Guest: Matthew Campoli
Instagram: https://www.instagram.com/mattcampoli?igsh=MWo1ajIzNzloaXY1MQ==
Zohaib Aziz
Instagram: https://www.instagram.com/zohaibaziz?igsh=MTN4cTUwY3h4djl4
@thecoffeepartyto
Instagram: https://www.instagram.com/thecoffeepartyto?igsh=Ym82cHgxZG80c3Fm
00:00 – Reuniting with former co-hosts and dad jokes
01:30 – Catching up on life and mindset shifts
03:30 – Burnout and the search for purpose
06:00 – Birth of the Coffee Party idea
08:00 – Run clubs, wellness, and lifestyle inspiration
10:00 – Forming the Coffee Party team
12:00 – Branding, launch, and global trademarking
14:00 – First party execution in 9 days
16:30 – Coffee Party explodes on social media
18:00 – Copycats and international reach
20:30 – “No VIP” policy and open access culture
23:00 – DJ booth content and viral marketing
25:00 – Toronto nightlife vs wellness wave
27:00 – Decline of clubbing, rise of sober fun
29:00 – Coffee over alcohol — cultural shift
31:00 – Why this movement resonates with Gen Z
33:00 – What defines the Coffee Party experience
35:00 – Festival vs Coffee Party comparisons
37:00 – Business model: tickets, vendors, sponsorship
40:00 – Long-term vision, rejecting quick money
42:00 – Brand protection and staying true to mission
44:00 – Future events and new city launches
46:00 – Maintaining authenticity and identity
48:00 – Advice to creators: know your why
50:00 – Creating purposeful, inclusive events
52:00 – Thoughts on AI, job loss & value of community
55:00 – Vision for Coffee Party’s global future
58:00 – Staying grounded through growth
01:00:00 – Final reflections and upcoming dates
01:01:00 – ☕ Send-offs and wrap-up