As Head of Sales at Xero UK, Ian Phillips has direct and indirect access to thousands of accounting and bookkeeping firms, so he knows a thing or two about tech adoption.
Ian is an incredibly thoughtful and observant guy, who absorbs data, combines it with his own anecdotal experience and grounded common sense - and churns out incredible insights.
So who better to sit down and discuss the hard data on UK accounting tech adoption.
We discuss:
🔸 Xero’s 2023 accounting and bookkeeping industry insights report
🔸 How mid and large firms are out-performing small and micro firms on adoption
🔸 Insights that challenge our understanding of tech adoption - built on a combined 20+ years experience in accounting tech
🔸 The experience that new entrants to the accounting profession are (sometimes) getting
Find Ian here:
https://www.linkedin.com/in/ian-phillips-303288b/
Find the report here: