Branding & Marketing: How Independent Insurance Agents Can Own Their Name, Niche + Narrative

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Coterie Insurance's And I Quote: Building Relationships with Insurance Agents

Coterie Insurance, Simplifying Small Business Insurance

64 episodes

1 week ago

Coterie Insurance is focused on building a community of independent insurance agents that help insure small businesses across America. Coterie's podcast, And I Quote, was started to enhance how important relationships within the insurance industry are. Through events, LinkedIn, online communities, slack chats and so much more, our industry is connected at the core. Our hosts, Bobbie Collies & Ashleigh Burden, interview independent insurance agents, experts, & partners in our podcast. Discussing how data, marketing, tech, and other topics all circle back to building trusting relationships.

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Entrepreneurship

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Branding & Marketing: How Independent Insurance Agents Can Own Their Name, Niche + Narrative

Coterie Insurance's And I Quote: Building Relationships with Insurance Agents

21 minutes 3 seconds

2 months ago

Branding & Marketing: How Independent Insurance Agents Can Own Their Name, Niche + Narrative

In this episode of the And I Quote podcast, Ashleigh Burden interviews Laura Gruselski, a bilingual independent insurance agent. They discuss Laura's journey in the insurance industry, her mission-driven agency, and her focus on serving underrepresented communities. Laura shares insights on branding, community engagement, and the importance of education in insurance. The conversation also touches on the use of AI in branding, the significance of referrals, and the challenges of maintaining brand consistency.

Laura emphasizes the importance of authenticity and her desire to mentor others in the industry.

Takeaways:

- Branding should reflect personal authenticity and community values.

- Education is key in helping clients understand their insurance needs.

- AI can be a valuable tool in modern branding strategies.

- Building a community-centric brand fosters strong client relationships.

- Networking and mentorship are crucial for business growth.

Learn more about Laura:

Website: https://lajefalaurag.com/laura-grucelski-insurance-agency

LinkedIn: https://www.linkedin.com/in/lauragrucelski/

Instagram: @lajefalaurag_ins

Discover more about Coterie Insurance:

Website: https://coterieinsurance.com/

LinkedIn: https://www.linkedin.com/company/coterieinsurance

Chapters:

00:00 - 01:02: Introduction and Branding Basics

01:02 - 03:09: Laura's Journey in Insurance

03:09 - 05:53: Establishing a Niche and Community Focus

05:53 - 08:20: Education and Empowerment in Insurance

08:20 - 10:09: Leveraging AI in Branding and Marketing

10:09 - 12:25: Building Community and Networking Initiatives

12:25- 12:35: Referrals and Business Growth Strategies

12:35 - 13:02: Navigating Business Growth During COVID

13:02 - 13:33: The Power of Storytelling in Branding

13:33 - 15:31: Challenges of Maintaining Brand Consistency

15:31- 16:13: Cultural Authenticity in Branding

16:13 - 17:16: Actionable Tips for Building Your Brand

17:16 - 18:52: Rapid Fire Branding Insights

18:52 - 20:36: Future Aspirations and Mentorship in Business

20:36 - 21:04: Outro of season 5