Andrew Wilkinson (Tiny, Metalab, Dribbble, Aeropress…) has been one of my biggest inspirations in the last 10 years. I never thought he’d accept my podcast invitation — and yet, a few weeks later, I was flying to Canada to interview him in person. In this episode of Cosa Sposta, we go deep into:

• Why agencies are some of the most stressful businesses in the world
• What it feels like to build a $300M empire — and still be anxious
• How Andrew learned to delegate everything he hates doing
• What “anti-goals” are and how they changed his life
• The surprisingly simple reason why incentives break or scale a company
• When to sell a business (even if you love it)
• And what actually moves the needle — in work and in life

This is not just for agency founders. It’s for anyone wondering: is this really the game I want to keep playing? Wanna sponsor COSA SPOSTA? Buy a sticker and slap it on my Macbook (and more!). Details here: https://docs.google.com/document/d/1X... Buy Andrew's book "Never Enough": https://amzn.to/3HwWlYX (affiliate link)

COSA SPOSTA is a series of interviews with leaders in the digital product space who have achieved extraordinary results—exploring how they see the world.

📩 For collaborations or guest inquiries: amministrazione@belkadigital.com