All content for Corporate Caffeine with Dacia Coffey is the property of The Marketing Blender and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing in a Recession: Preparing and Prioritizing
Corporate Caffeine with Dacia Coffey
34 minutes
3 years ago
Marketing in a Recession: Preparing and Prioritizing
Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time.
Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant.
Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business.
That’s why today’s topic is focused on Preparing and Prioritizing in a Recession.
Today, we will dive deep into this topic today and discuss:
- Values you need to hold onto
- How to prepare for a recession
- The importance of customer relationships
- Prioritizing customers
- Changing priorities
- Late-stage business deals and sales cycles
- Prioritizing the ‘easy’
- How to make the right cuts
Curious about how to market in a recession?
Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM