Unfortunately, we live in a culture where our to-do lists are so long that we have a tendency to get stuff done and never do the follow-up.   This means we miss this huge question: How do we actually optimize something? This could be around digital marketing, building your team, or helping them develop.   This could be around a personal project that you have. How do you actually optimize?    Today I'm going to break down a few ways to think about this, and I hope to encourage you to go back and get more out of what you're already doing.   This is all about good stewardship. We have been entrusted with resources: people, mental capacity, financial points of view, relationships, and more.   We also discuss: - Where should we optimize first? - What's working, and what isn't?  - Building an ecosystem - Is your message right? - Your budget alignment - Getting more out of people - Are there new or alternative ways to do things? - Optimizing Your Time - Being intentional with your calendar.   Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/