Understanding how long it takes to launch a new initiative and get results from your marketing is essential.   The unfortunate truth is that things will always be ten times more than you think, whether it's ten times more money, time, or attention.   While it doesn't matter if it's three or ten times more, understanding that concept in your marketing is key. You're going to put things forward, there's going to be things you didn't know about before, and you're going to have to figure them out.   So the topic for today's episode is how to plan ahead for this properly and ensure positive results.    We will discuss: - Progress Over Perfection - Go make your mistakes; get it out there! - People will rethink their decisions, try not do that. - Growing Revenue and Sales - Different tactics have different points of impact. - Awareness of the Client's Problem - Lead Gen is Not a Magic Wand - Be Practical - Look At the Total Journey   Want to fuel up on more Corporate Caffeine? Make sure to subscribe to our podcast and check out our YouTube Channel!