On Monday, September 16, 2019, Cornell Tech @ Bloomberg featured Joel Flory, CEO and co-founder of VSCO, in conversation with Scarlet Fu of Bloomberg Television. They talked about the role of creativity in VSCO’s genesis and evolution, its unique position in a landscape of Snapchat filters and Instagram influencers, how the company uses artificial intelligence to identify the feelings that images evoke, why it chose to raise venture capital funding after achieving profitability, and the process of developing new digital tools that mimic analog film.