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Copywriting | Marketing
Spilling the Tea
13 episodes
2 weeks ago
Welcome to Copywriting | Marketing, the podcast that breaks down, simplifies, and distills the genius ideas behind today’s best copywriting, product marketing, lifecycle marketing, and digital campaigns.
 
From mastering persuasive headlines to designing creative engagement campaigns that convert, we explore how top marketers and brands craft messages that drive real action.
Each episode delivers actionable insights, tested frameworks, and step-by-step breakdowns you can apply to your own work; whether you’re building emails, landing pages, ads, or full retention journeys. 

If you’re a copywriter, marketer, or creative strategist who wants to sharpen your skills and stay ahead in the fast-evolving world of marketing communication, this podcast is your shortcut to mastery.
 
Tune in weekly for bite-sized lessons, expert analyses, and behind-the-scenes strategy deconstructions from the best in the business.

Become a supporter of this podcast: https://www.spreaker.com/podcast/copywriting-marketing--2636398/support.
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Society & Culture
Education,
Business
RSS
All content for Copywriting | Marketing is the property of Spilling the Tea and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Copywriting | Marketing, the podcast that breaks down, simplifies, and distills the genius ideas behind today’s best copywriting, product marketing, lifecycle marketing, and digital campaigns.
 
From mastering persuasive headlines to designing creative engagement campaigns that convert, we explore how top marketers and brands craft messages that drive real action.
Each episode delivers actionable insights, tested frameworks, and step-by-step breakdowns you can apply to your own work; whether you’re building emails, landing pages, ads, or full retention journeys. 

If you’re a copywriter, marketer, or creative strategist who wants to sharpen your skills and stay ahead in the fast-evolving world of marketing communication, this podcast is your shortcut to mastery.
 
Tune in weekly for bite-sized lessons, expert analyses, and behind-the-scenes strategy deconstructions from the best in the business.

Become a supporter of this podcast: https://www.spreaker.com/podcast/copywriting-marketing--2636398/support.
Show more...
Society & Culture
Education,
Business
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Winning the African Market_ Positioning and Marketing
Copywriting | Marketing
11 minutes
9 months ago
Winning the African Market_ Positioning and Marketing
Here we (https://www.youtube.com/watch?v=UMdXGjZjpqY) discuss strategies for succeeding in the Nigerian market, emphasizing the importance of understanding market structures, cultural nuances, and consumer behavior. Successful brands achieve a confluence of these three factors, using examples like MTN's telecom dominance and the challenges faced by brands like Lucozade Boost. He highlights the significance of adapting marketing approaches to local contexts, including language and cultural perceptions, and advocates for partnering with local agencies to gain valuable insights. The speaker emphasizes the necessity of moving beyond quantitative data to understand the deeper cultural drivers of consumer choices in Nigeria.

Watch the full video here: https://www.youtube.com/watch?v=UMdXGjZjpqY

#marketing #productmarketing #storytelling
Copywriting | Marketing
Welcome to Copywriting | Marketing, the podcast that breaks down, simplifies, and distills the genius ideas behind today’s best copywriting, product marketing, lifecycle marketing, and digital campaigns.
 
From mastering persuasive headlines to designing creative engagement campaigns that convert, we explore how top marketers and brands craft messages that drive real action.
Each episode delivers actionable insights, tested frameworks, and step-by-step breakdowns you can apply to your own work; whether you’re building emails, landing pages, ads, or full retention journeys. 

If you’re a copywriter, marketer, or creative strategist who wants to sharpen your skills and stay ahead in the fast-evolving world of marketing communication, this podcast is your shortcut to mastery.
 
Tune in weekly for bite-sized lessons, expert analyses, and behind-the-scenes strategy deconstructions from the best in the business.

Become a supporter of this podcast: https://www.spreaker.com/podcast/copywriting-marketing--2636398/support.