Solution-Based Product Marketing

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Copywriting | Marketing

Spilling the Tea

13 episodes

2 weeks ago

Welcome to Copywriting | Marketing, the podcast that breaks down, simplifies, and distills the genius ideas behind today’s best copywriting, product marketing, lifecycle marketing, and digital campaigns.

From mastering persuasive headlines to designing creative engagement campaigns that convert, we explore how top marketers and brands craft messages that drive real action.
Each episode delivers actionable insights, tested frameworks, and step-by-step breakdowns you can apply to your own work; whether you’re building emails, landing pages, ads, or full retention journeys.

If you’re a copywriter, marketer, or creative strategist who wants to sharpen your skills and stay ahead in the fast-evolving world of marketing communication, this podcast is your shortcut to mastery.

Tune in weekly for bite-sized lessons, expert analyses, and behind-the-scenes strategy deconstructions from the best in the business.

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Solution-Based Product Marketing

Copywriting | Marketing

12 minutes

10 months ago

Solution-Based Product Marketing

This episode discusses effective customer segmentation strategies for product marketing. We emphasizes understanding customer needs and behaviours to tailor marketing efforts, advocating for a "show, don't tell" approach that demonstrates knowledge of individual customer situations (e.g., electricity bill payment patterns).

We share examples like targeted solar panel marketing based on location-specific energy needs to illustrate how creating solutions that directly address customer problems leads to more effective engagement.

Ultimately, the core message centers on research-driven marketing that prioritizes customer needs and preferences over a generalized sales approach.