AEO Explained: Your Roadmap to Winning the New AI Search Game

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Copywriting | Marketing

Spilling the Tea

13 episodes

2 weeks ago

Welcome to Copywriting | Marketing, the podcast that breaks down, simplifies, and distills the genius ideas behind today’s best copywriting, product marketing, lifecycle marketing, and digital campaigns.

From mastering persuasive headlines to designing creative engagement campaigns that convert, we explore how top marketers and brands craft messages that drive real action.
Each episode delivers actionable insights, tested frameworks, and step-by-step breakdowns you can apply to your own work; whether you’re building emails, landing pages, ads, or full retention journeys.

If you’re a copywriter, marketer, or creative strategist who wants to sharpen your skills and stay ahead in the fast-evolving world of marketing communication, this podcast is your shortcut to mastery.

Tune in weekly for bite-sized lessons, expert analyses, and behind-the-scenes strategy deconstructions from the best in the business.

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AEO Explained: Your Roadmap to Winning the New AI Search Game

Copywriting | Marketing

21 minutes

1 month ago

AEO Explained: Your Roadmap to Winning the New AI Search Game

What is AEO and why does it matter in 2025?
In this power-packed 7-minute episode, we break down Answer Engine Optimization—the future of search visibility. With tools like Google SGE, ChatGPT, and voice assistants changing how people find answers, this guide teaches you how to adapt your content, metadata, and strategy to stay relevant.
Whether you're a content creator, marketer, or startup founder, this episode will show you how to structure your content to be the chosen answer in AI-driven search results.
🚀 Learn how to future-proof your brand for the next generation of search.

The discussion is from an Interview with Ethan Smith, CEO of Graphite. It centers on the evolving landscape of search engine optimization (SEO) in the age of AI-powered large language models (LLMs) like ChatGPT. Smith explains that AEO, often called SEO for chatbots, focuses on getting products or services cited and ranked within LLM answers, contrasting it with traditional SEO where a single top-ranked blue link on Google was paramount. Key strategies for AEO success, such as optimizing landing pages, leveraging YouTube and Reddit mentions, and understanding user intent through question research, are explored, alongside the crucial need for experimentation and a shift from purely AI-generated content due to risks of "model collapse" and reduced information diversity.