Feeling like you're constantly competing with similar brands? Struggling to get people to see the value in your programs? If making sales feels like a constant battle of discounts and proving your worth just to make sales. This episode is for you.
Today, we’re breaking down the Messaging Triangle—a powerful framework that helps you pinpoint where your brand currently sits in the market, how to move beyond competing on features or benefits and uncover messaging that makes your brand different.
By the end of this episode, you’ll know exactly how to:
Position your brand in a way that makes your audience feel something.
Identify the deep desires and transformation your dream client is craving.
Move beyond competitors by tapping into the highest tier of differentiation.
Understand why people choose brands based on identity—not just products.
Shift your messaging so you stop convincing people to buy and start attracting the right clients effortlessly.
If you’re ready to stop competing on price and start attracting ready-to-buy clients who see your offer as an obvious yes, hit play now. 🎧✨
Resources & Links Mentioned