“Wow. She really knows how I feel.” That’s exactly what you want your audience to think when they’re interacting with your brand. Whether through social media content, video trainings, webinars or your sales copy.
If you’ve ever felt like you’re doing all the things but can’t figure out why it’s not working or what’s not connecting, you're likely not in alignment with your audience. I’m breaking down a simple hack to creating copy that makes your dream clients think, “OMG, she’s inside my head!” It all comes down to market research.
By deepening your understanding of your dream clients, what they desire, their fears, and their objections, you’ll increase engagement and brand authority, reduce the time it takes to write effective copy and content and exponentially grow your business.
What You’ll Learn in This Episode:
5 simple steps to conduct market research without feeling awkward
A swipe template to invite your audience to your calls
How to find the right people for your market research calls (so you’re getting real, useful insights—not just random opinions)
How to take this raw data and turn it into messaging that connects and converts
The exact questions to uncover your audience’s deepest desires, frustrations, and buying behaviors
Resources & Links Mentioned:
Grab the Market Research Blueprint: launchwitherin.com/voc
Follow me on Instagram: @launchwitherin