05. How to Find Your Stand out Brand Voice

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Copy to Freedom: The Podcast

Erin Morris

16 episodes

4 days ago

The podcast for coaches, visionaries and dreamers ready to reclaim their freedom, earn more, and live their BIGGEST life through scalable offers. Join Erin, CEO and founder of Erin Morris Co., for fun and actionable conversations about buyer psychology, launch strategies, and what it takes to create connection-first copy that gets BIG results. You’ll get a no-fluff look into the strategies that bring your offers to life, stand out and attract their dream partners. Because when you have words that connect, you have launches that convert.

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Marketing

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05. How to Find Your Stand out Brand Voice

Copy to Freedom: The Podcast

29 minutes 11 seconds

1 year ago

05. How to Find Your Stand out Brand Voice

For the full show notes and access to resources mentioned in this episode click here.

In this episode, we’re diving into the importance of creating an authentic and standout brand voice. If you’ve never sat down to craft a brand voice guide, this episode is for you. Your written branding is just as crucial as your visual branding when it comes to building a recognizable brand with loyal followers and clients.

I’ll break down the exact process I use with my done-for-you clients to uncover their unique brand voice, a method that consistently earns reviews like, 'Erin has the ability to embody each person and truly capture their words, their story, and the essence of their brand.'

We’ll explore how having a strong brand voice isn’t about being the loudest or most extroverted, but about being authentically you. You’ll learn how to attract your dream clients, make selling easier, and boost your conversions.

By the end of this episode, you’ll have the tools to create a comprehensive brand voice guide that you can share with your team and contractors, making your copy and content creation a breeze.

Topics discussed:

The importance of brand voice
How to know if you’ve got a brand voice problem
What a brand voice isn’t and the mistakes you’ve been making in your messaging
How to increase the value perception of your brand
Voice hack yourself to uncover your unique self and “you-isms”
Take your brand off-screen to become memorable in your dream clients' minds
How to create a brand voice guide that creates cohesion, authority, and trust

Connect with Erin:

Website: https://erinmorris.co/
Instagram: @erinmorris.co

Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.

All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.