Description:
For the full show notes and access to resources mentioned in this episode visit: https://erinmorris.co/blog/b/03-Uncover-Juicy-Irresistible-Messaging-Angles
Ever wanted to get an inside look into the mind of your audience? I’m back with part 2 of the Simplify Your Copy series and in today's episode, you’ll learn to uncover irresistible messaging angles that create that "OMG, she's in my head" response so clients need what you’re selling.
Through real-life examples, you’ll get a look into “Phase 1: Position” of my connection-first framework to walk away with actionable strategies that identify your audience's pain points, desires, and unique challenges to create copy that drives conversions and sets your business apart.
Take your copywriting skills to the next level and transform your launch. Whether you're a seasoned entrepreneur scaling to 7 figures or a newer coach working toward 6-figures, this episode will pull back the curtain on mistakes I see the majority of business owners making with their copy, regardless of how long they’ve been in business.
Topics discussed:
How to understand what your audience needs to hear before writing anything.
Why you’re doing all the things ... but aren’t getting the conversions you want.
How generic and ambiguous language in copywriting is the cause of poor sales
The role of specificity and emotional resonance in crafting compelling messaging that drives action.
A strategy that delivers 80% results for just 20% effort (that you can do today)
A real-life example of how I helped a client dig beneath surface-level copy to get to the heart of her audience's desires.
Strategies for uncovering the juicy and irresistible messaging angles to use in your sales copy.
Links/Resources Mentioned:
Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs.
Connect with Erin:
Website: https://erinmorris.co/
Instagram: @erinmorris.co
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Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.
All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved.