For the full blog post, transcript, and access to resources mentioned in this episode click here.
In today's episode, we’re talking about 11 copywriting myths. The problem with believing many of these myths is that they negatively influence your messaging and how you communicate about your programs.
Tune in as we debunk the myths and misconceptions floating around our industry. You'll write more effectively, connect deeper with your audience, and convert higher.
Topics discussed:
Should you "sell the benefits, not the features"?
What does it mean to meet your audience where they’re at and how you can bridge the gap between awareness and action?
How to use sales psychology ethically to establish authority and drive demand for your offers.
Is talking about pain points unethical marketing or is this crucial for building credibility and connection
Now that attention spans are shrinking, should you be writing long-form copy?
How to use copy to form connections with your audience
Links/Resources Mentioned:
The 6-Figure Sales Page Outliner – How to write a buyer psychology structured sales page so you stand out, drive engagement, and increase conversions while activating the subconscious decision-making process of your audience.
Connection Cure – Write copy that actually converts. Get 45+ proven voice of customer and market research questions to find the words that connect with your audience, boost authority, build trust, and create demand for your programs.
Connect with Erin:
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Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.
All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a game-changer if you’ve got an upcoming launch or need an existing piece of copy improved.