For the full show notes and access to resources mentioned in this episode click here.
In today's episode, we’re talking about the 16 sections of a high-converting sales page. So many people as me, “how long should a sales page be” and that’s a hard question to answer because depending on price point and other factors this can change drastically.
Instead, I determine how long a page is, not by word count, but by asking “Have I answered everything that people need to know to make an informed decision?” To do that, I complete each of the 16 sections you’ll learn about in this episode.
This is part one of the Simplify Your Copy series where we’re uncomplicating the copy process and diving into only what you need to know as a non-copywriter. Tune in now!
Topics discussed:
The question you should be asking instead of how long should my sales page be.
The 16 sections to include on your sales page.
Understanding how to structure your sales page in a way that makes sense and converts buyers.
The easiest place to start your sales page (and hint, it’s not the headline).
Uncomplicate what goes into each section of a high-converting sales page.
My take on whether to add individual feature values.
Links/Resources Mentioned:
Market Research Guide: https://erinmorris.co/voc-pdf
Connect with Erin:
Website: https://erinmorris.co/
Instagram: @erinmorris.co
Would you love a free 30-min strategy call with me? These strategy calls have previously been reserved for my DFY high-ticket clients and are valued at over $250.
All you have to do is leave the show an honest review. Take a screenshot and send it to erin@erinmorris.co and you’ll go into the monthly draw to win a 1:1 strategy call. These calls will be a gamechanger if you’ve got an upcoming launch or need an existing piece of copy improved