In this episode of Coorie In and Carry On, Laurna and Gemma are joined by Annika Sander Löfmark from BabyBjörn, the iconic Swedish brand known for its longstanding role in the babywearing world. 🌍👶

✨ What We Discuss:
✅ The history of BabyBjörn – from its founding in 1961 to becoming a globally recognised name.
✅ BabyBjörn’s core values and babywearing philosophy, including their focus on safety, simplicity, and style.
✅ What makes BabyBjörn carriers different – from their ergonomic design to their commitment to user-friendly functionality.
✅ Annika’s personal insights into the brand’s approach to innovation, research, and sustainability.
✅ Annika’s book on babywearing (written in Swedish), sharing her knowledge and passion for carrying.

🛒 Links & Resources:
👉 BabyBjörn Website – Explore their range of carriers and learn more about their values.
👉 BabyBjörn Carrier Collection – Discover their different models, including the Baby Carrier Harmony, Mini, and One.
👉 Annika’s Book (in Swedish) – Barnets bästa: En kärleksförklaring till bärandet (translation: For the Child’s Best: A Love Declaration to Babywearing).

💬 Get in Touch:
We love hearing from you! Let us know what you thought of this episode or share your own experiences with BabyBjörn carriers.
📩 Email us at: babywearingpodcast@hotmail.com
📲 Follow us on Instagram: @coorieinandcarryonpodcast

Thanks for listening – and as always, coorie in and carry on! 🧡