In this episode of coolpeoplecooltechcoolstory, host Cameron Kitt chats with Erik Clausen, Managing Director at CG Life, a brand and communications agency that merges creativity with science to make breakthroughs in life sciences and rare disease communications.

Erik shares:

🔬 His journey from environmental science to leading strategy in biotech and precision medicine

🧬 The fascinating story behind PowderMed’s DNA-based vaccine tech (spoiler: Pfizer bought them)

🎨 A beautiful art-meets-science campaign for Thermo Fisher that drove real business results

⚡ Why asking "why?" is at the heart of every strategic decision

💡 His perspective on the future of cell and gene therapy—and why it’s finally delivering on its promise

Whether you geek out over breakthrough biotech or thoughtful brand storytelling, this episode blends heart, science, and strategy in a way that’s anything but beige.