What if pregnancy were treated like training for a marathon — and your workout plan could save your life?
In this episode of coolpeoplecooltechcoolstory, host Cameron Kit sits down with Dara Cook — former MTV Video Music Awards creative exec turned tech founder — to unpack the life-saving power of movement during pregnancy. Dara is the CEO and co-founder of Expect, the first maternal fitness platform where every workout is OB-GYN approved, blending music-video style production with unmatched diversity and medical credibility.
Expect isn’t just a fitness platform — it’s a maternal health movement backed by Techstars Healthcare, NYU, McKinsey’s inLA Accelerator, and investors from Wharton, HBS & Tiger Global Impact Ventures. Expect offers everything from cardio and dance to physical therapy-grade pelvic floor training — all grounded in science, inclusivity, and empowerment.
🎧 In this episode, Dara shares:
Why pregnancy is like a 40-week marathon — and how to train for it
How fitness reduces maternal mortality and empowers birth outcomes
Her sister’s birth story that changed everything
The crucial (and often ignored) role of the pelvic floor
Why femtech must be founded by the people it serves
Whether you're planning for pregnancy, recovering postpartum, or just want to reclaim your power through movement — this episode will change how you think about women’s health forever.
👶🏽💪🏽 Movement is medicine. Let’s make it mainstream.
#CoolCoolCoolPodcast #MaternalHealth #Femtech #ExpectFitness