Kumasi Drinks: Refreshing the cacao industry one squeeze at a time

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Cooking Up Innovation

Valentina Funaro

8 episodes

4 days ago

Welcome to Cooking Up Innovation, the podcast that is all about new product development and driving innovation in food and beverage. In each episode i’ll be unwrapping how food businesses turn ideas into market ready products that end up in your shopping basket. Connect with me - LI: www.linkedin.com/in/valentina-funaro-233688104 IG: https://www.instagram.com/valentinaincucina__/?hl=en

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Kumasi Drinks: Refreshing the cacao industry one squeeze at a time

Cooking Up Innovation

1 hour 10 minutes 8 seconds

1 year ago

Kumasi Drinks: Refreshing the cacao industry one squeeze at a time

In this episode I talk to Lars Gierveld who is the founder of Kumasi, a drink made from the pulp of the cacao fruit that would otherwise be discarded as a by product of chocolate production. Kumasi is about so much more than product innovation and their story showcases how there is still space for mission-led businesses to thrive within FMCG.

Topics:

Introduction to Lars
The making of the documentary
Working with Nestle
Discovering cocoa juice
Kumasi business model
Sourcing locations
The challenge of being first to market
The A to Z of making Kumasi
Branding, sampling and partnerships

Connect with me on LinkedIn - ⁠www.linkedin.com/in/valentina-funaro-233688104⁠

Kumasi

Documentary - https://vimeo.com/525553590/4ca705804b

Website - https://www.kumasi-drinks.nl/[⁠](https://www.fhirst.com/en-uk)

Instagram - https://www.instagram.com/kumasi_drinks/?hl=en[⁠](https://www.instagram.com/drinkfhirst/)