Dan Ariely, a professor of psychology and behavioral economics, titled "Payoff: The Hidden Logic That Shapes Our Motivations." The text explores the complexity of human motivation, arguing that money is often not the most effective motivator, and that intangible factors like meaning, connection, and recognition play a more significant role in our drive to succeed. Ariely uses examples from his personal experiences, his own research, and historical anecdotes to illustrate how these hidden motivations shape our behavior in the workplace and personal life.