Greg Hoffman's book, "Emotion by Design," which explores the intersection of sports, marketing, and brand building. The text focuses on Hoffman's experiences working at Nike, showcasing how he leveraged his passion for sports to create memorable and impactful marketing campaigns. It delves into Hoffman's philosophy, which centers on building emotional connections with consumers through creative storytelling, diverse perspectives, and a strong brand identity. The text also examines Hoffman's journey of self-discovery and how he navigated the world of design and branding, learning from his mentors, collaborators, and mistakes along the way.