Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman, a successful CEO who led three companies, Data Domain, ServiceNow, and Snowflake, to significant growth. The book outlines the five key steps he implemented to achieve hypergrowth: raising standards, aligning people, sharpening focus, picking up the pace, and transforming strategy. The excerpt focuses on the first three steps, emphasizing the importance of a clear mission, a willingness to aggressively compete, and the prioritization of execution over strategy. Slootman provides specific examples from his own experiences to illustrate his key principles. He also emphasizes the need for strong leadership, effective hiring practices, and a high-trust culture, all of which are crucial for creating a high-performing organization.