In this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
Connect with Mikko
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
