The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler

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Conversion Tracking Playbook

Elevar

116 episodes

1 month ago

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

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Marketing

Technology,

Business

The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler

Conversion Tracking Playbook

38 minutes

5 months ago

The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler

In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but many still don’t), to zero-party data strategies, dynamic content in Klaviyo, and how to turn transactional emails into repeat purchases—this is a masterclass in lifecycle marketing that drives real revenue. Ben also shares his take on what not to do, including the #1 mistake killing your deliverability.

Connect with Ben on LinkedIn

Zettler Digital

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