Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin

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Conversion Tracking Playbook

Elevar

116 episodes

1 month ago

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

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Marketing

Technology,

Business

Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin

Conversion Tracking Playbook

25 minutes

4 months ago

Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin

OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth.

You’ll learn:

What Omni Ads are and why Meta is prioritizing them
How a national retailer saw a 307%+ lift in in-store purchases
How to set it up in Elevar in under 60 seconds
What creative works best (and what doesn't)
The real story behind the inflated “video game numbers”
Tips for smarter attribution, MMM validation, and testing

If you’re a DTC brand with retail stores, this is a must-test campaign for 2025.

New Engen

Connect with Kevin on Linkedin

Connect with Brad on LinkedIn