In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
Connect with Scott on LinkedIn
Connect with Ben on LinkedIn
Power Digital
Rockerbox
Prescient AI
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
