On this episode, I invited a seasoned content creation who started her journey into the industry right at the beginning of the furore. She is a Congolese content creator who resides in London, UK. She started her content creation journey on YouTube just over a decade ago while attending college. She has since then posted content on all popular social media platforms for a lot of businesses.
Esther's content primarily focuses on fashion and lifestyle. She prides herself on authenticity and striving to be as relatable as possible to her audience. Her content blends personal style, everyday life. It has touches of her Congolese heritage, making her platforms a vibrant source of inspiration.
We spoke about how tech has changed the influencer and content creation landscape since she started. We discussed how tech made things better and how it created another type of problem for them. Esther dropped some advise for anyone going into her industry in terms of resilience, billing, being able to recognize fraudulent activities etc. This is an episode for the books.
You can find her on the following social media platforms: YouTube & Instagram: Esther Mukundgi TikTok: Esther_Mukundgi
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