In this episode, we’re joined by Susan Doty, Executive Director of the Center for Economic Education and Financial Literacy at the University of Texas at Tyler. With a career spanning over three decades, Susan brings a deep commitment to student outcomes and lasting systemic change.We explore her innovative First Responder Finance initiative—a three-tiered program offering for-credit certification to undergraduates, professional development for working adults, and community outreach through events like family nights and Girl Scout workshops. Susan shares how she built the program from scratch, highlighting the importance of stakeholder support, needs assessments, and strategic grant funding.What sets Susan apart is her use of economics as the foundation for teaching personal finance. Through her signature “Doty Mantra,” she frames financial decisions around opportunity cost and behavior change, helping learners build long-term financial wellness.The conversation also covers her efforts to influence legislation, strengthen teacher training, and support workforce development across fields like education, social work, law enforcement, and healthcare. Her goal: to embed personal finance into professional training nationwide.Whether you’re an educator, policymaker, or advocate, this episode delivers real-world strategies and inspiration. Susan’s message is powerful: “Education is the ultimate economic multiplier.” And she’s equipping a new generation to carry that mission forward.https://www.uttyler.edu/research/centers/economic-education-financial-literacy/ https://www.uttyler.edu/research/centers/economic-education-financial-literacy/about-the-director/ https://www.linkedin.com/in/susan-doty-947768125/