Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
All content for Conversations with Masters: How to Better Understand Your Customers is the property of Gold Research Inc™ and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear what it means to ground the customer experience: a unified framework that fosters the right mechanisms for an effective customer journey. Listen to why it’s important for internal stakeholders to grasp the nuances of “customer experience” and its varied interpretations across different business sectors. Understand when to utilize a “hypothesis setting workshop” as a collaborative approach to identify gaps in customer understanding, successes, and the extent of shared insights across busi...
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
