Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
All content for Conversations with Masters: How to Better Understand Your Customers is the property of Gold Research Inc™ and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.
Conversations with Masters: How to Better Understand Your Customers
26 minutes
2 years ago
Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.
Hear what can researchers do to get a deeper level of engagement from internal stakeholders in customer journey mapping projects. Learn why the insights team must have an in-depth understanding of the organization’s mission and its core values prior to investigating the customer journey. Listen to how developing key metrics that track the cadence of research results will benefit the company to a fuller extent in the long term.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
