Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Conversations with Masters: How to Better Understand Your Customers
35 minutes
2 years ago
Hear Manisha Sharma, Consumer Insights Lead
Hear why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align. Listen how acknowledging personal impact in customer journey mapping and research can transform business influencers into proactive champions, driving investment in research and actionable results. Learn how new companies can pinpoint and leverage customer experience gaps to sway consumers towards their ...
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
