Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear Jelena McMillan, Associate Vice President Research, MiMedx
Conversations with Masters: How to Better Understand Your Customers
32 minutes
2 years ago
Hear Jelena McMillan, Associate Vice President Research, MiMedx
Hear how insights specialists can help their teams stay connected with the voice-of-the-customer. Learn why it’s so important for each research project to be designed for a specific financial impact. Listen to how researchers can guide their organizations to not loose focus during the research planning and execution stages.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
