Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear Detra Whitmore, PMP, Vice President of Customer Experience, Diversity and Inclusion Officer, Trinity Metro
Conversations with Masters: How to Better Understand Your Customers
32 minutes
2 years ago
Hear Detra Whitmore, PMP, Vice President of Customer Experience, Diversity and Inclusion Officer, Trinity Metro
Hear why a happy employee experience has a positive ripple-effect in the customer’s journey. Learn how to convert a negative moment-of-truth into a peak point that elevates the customer’s experience. Listen to why talking to customers in real-time can provide helpful insights beyond standard data research.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
