Conversations with Masters: How to Better Understand Your Customers
Gold Research Inc™
33 episodes
9 months ago
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
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Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
Hear Cynthia Sodini, Head of Consumer Insights and Strategy, Reynolds Consumer Products
Conversations with Masters: How to Better Understand Your Customers
40 minutes
2 years ago
Hear Cynthia Sodini, Head of Consumer Insights and Strategy, Reynolds Consumer Products
Hear how she uses customer journey mapping and ethnographic research to better understand how consumers are engaging with her brands. Learn the importance of planning and designing every research project for a specific business impact and outcome. Listen to how she guides her internal stakeholders to leverage research in more strategic (and not just tactical) ways.
Conversations with Masters: How to Better Understand Your Customers
Hear why empathy is crucial in customer journey research. Listen how expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view. Listen why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”.
