In a world where perception shapes reality, who controls Africa’s narrative? Few understand this better than Jacob Ouma , Co-Founder & Group Managing Director of Ad Media (Kenya & South Africa), whose leadership in PR, strategic communications, and impact-driven entrepreneurship has earned him some of Africa’s most prestigious recognitions.

A Business Daily’s Top 40 Under 40 Men in Kenya (2015) honoree and recipient of the Forty Under 40 Africa 2024 Award in Marketing & Communication, Jacob has played a pivotal role in reshaping how Africa tells its story. From guiding corporate brands and leaders to mentoring the next generation of African changemakers, his work spans media, governance, sustainability, and business leadership.In this episode, we dive into his insights on how African media can challenge global narratives, the role of storytelling in governance, and why digital platforms are reshaping the future of PR and reputation management.With his extensive background in civic leadership, investment in sustainability (EVs & air quality solutions), and mentorship through the Pan African Leadership Incubator, Jacob offers a unique perspective on how communications can be a catalyst for both business success and societal impact.