Send us a text In this episode of Conversations with Big Rich, Texas native Lance Gilbert traces his winding path from small-town Keller and church-band guitars to VW shops, GM dealerships, architecture school, homebuilding—and a post-9/11 pivot back to off-road. Lance shares formative years at Sunray Engineering with the late Tom Ellison, a decade at PSC with Tom Allen, and deep roots in early Ultra4 and King of the Hammers. Highlights: - Early days: fishing, bikes, first wrenching job at a ...