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Conversations That Convert
Rick Storlie
170 episodes
2 days ago
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
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Marketing
Business
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All content for Conversations That Convert is the property of Rick Storlie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Show more...
Marketing
Business
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Business Owner Mindset: The Key to Remodeling Success with Steve Wheeler from Remodelers Advantage
Conversations That Convert
33 minutes 35 seconds
1 week ago
Business Owner Mindset: The Key to Remodeling Success with Steve Wheeler from Remodelers Advantage

Are you letting things happen TO you, or are YOU making things happen?

In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones.

Steve shares insights from working with hundreds of remodeling business owners across North America, revealing how the most successful companies approach challenges, sales, and company culture differently—even in the same market conditions.

What You'll Learn:

  • The difference between fixed mindset and growth mindset in remodeling
  • Why some remodelers thrive while others struggle in identical markets
  • How to transition from working IN your business to working ON your business
  • Sales strategies that work in today's challenging market
  • The 3-step framework for building company culture: Define It, Model It, Embed It
  • Why repeat and referral business alone isn't enough
  • How to qualify leads properly and stop wasting time


About Steve Wheeler:After 12 years owning a residential remodeling firm in Delaware, Steve now helps remodeling business owners improve processes and increase profit as Executive Director of Roundtables at Remodelers Advantage. He's also co-host of The Why We Build podcast and a frequent speaker at IBS, NARI, NAHB, and NKBA events.

Key Quote:"The culture of any organization is shaped by the worst behavior that you allow." - Steve Wheeler

Resources Mentioned:

  • Book: "Mindset" by Carol Dweck
  • Remodelers Advantage: remodelersadvantage.com
  • Remodelers Summit: September 17-19, 2025 in Denver, CO
  • Take the Path to Success assessment at remodelersadvantage.com


Conversations That Convert is brought to you by Builder Lead Converter - your perfect sales assistant for home builders and remodelers.


Visit builderleadconverter.com to learn how we help attract, capture, and convert high-quality leads.


#Remodeling #BusinessMindset #CompanyCulture #HomeImprovement #ConstructionBusiness #Leadership

Conversations That Convert
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.