In this episode of Conversations That Convert, Rick is joined by Matt Santagata from Locorum to explore how builders and remodelers can use gift cards as a powerful tool in their referral marketing strategy. From pre-appointment outreach to post-sale appreciation, Locorum’s platform makes it easy for businesses to incentivize clients, employees, and trade partners — all while boosting their reputation.

What you'll learn in this episode: ✔️ How gift cards can be used at different touchpoints in the customer journey, from pre-appointment to post-sale ✔️ The key to using gift cards to encourage repeat business and referrals ✔️ How Locorum’s platform supports reputation-building through review incentives ✔️ Real-life examples of how builders use gift cards to build loyal relationships with clients and partners ✔️ Innovative strategies like the "Neighborhood Pass" approach for turning happy clients into brand ambassadors ✔️ How to incorporate gift and reward cards into your employee appreciation programs

Whether you’re looking to enhance your referral process, improve client satisfaction, or get more reviews, this episode is packed with actionable strategies for builders and remodelers.